Objectives To summarize and analyze the demographic characteristics and call demands of psychological assistance hotline callers in Hebei province from two aspects： data and content. Methods A total of 2 853 cases of psychological assistance hotline callers were selected as the research subjects from Hebei province（ the urban area and 22 counties） and its surrounding provinces and cities from March 2015 to March 2017. The different counseling problems were analyzed based on gender， age， occupation， educational background and marital status using SPSS 17.0 software. Results （1）Demographic characteristics. In terms of gender， the number of calls from men［ 1 514（53.07%）］ is higher than that from women［ 1 339（46.93%）］； In terms of age distribution， the number of calls from individuals 30-39 years old［ 858（30.07%）］ is higher than that from other age groups； the number of calls from current employees among different employment statuses is the highest［ 1 069（37.47%］； the number of calls from people with bachelor's degree or above was the highest among people with different educational backgrounds［ 1 242（43.53%）］； the number of calls from married people among people with different marital statuses was the highest［ 136（47.84%）］.（ 2）Distribution of caller demands in different demographic characteristics. The distribution of caller demands in different age， occupation， marriage and education showed statistical difference（ P＜0.05）， while the distribution of caller demand in different gender groups showed no statistical difference（ P＞0.05）. Callers under the age of 20 are mainly consulting on interpersonal relationship problems. Consulting on work-study-economic problems mainly focuses on people aged 20-29. Callers aged 30-39， 40-49 and over 50 mainly consult family problems. Current employees and peasant callers mainly consult emotional problems； students and temporary workers and unemployed people mainly consult work-study-economic problems； those who have retired due to illness mainly consult family problems； people with primary and junior middle school education mainly consult family problems； those with high school or bachelor's degree mainly consult work-study-economic problems； those with unmarried， divorced or other marital statuses mainly consult work-study-economic problems， while married people mainly consult family problems. Conclusions Different callers' demands are related to age， occupation， education and marital status， but the problems of counseling mainly focus on family problems and work-study-economy. It is suggested that counselors should have professional knowledge of these two aspects in future hotline counseling， in order to provide more effective help for callers.